When looking for a way to put total Star Wars revenue in perspective, we realized that comparing it to other films was pointless, and that we’d have to it compare to figures far larger…
A country’s gross domestic product (GDP) is the monetary value of all goods and services produced within its borders within a specified period of time. But, sparing all of us from the underlying economic theory, we can simply say that GDP has long been the primary measure of a country’s economic health and strength.
And while comparing the world’s GDPs to Star Wars revenue isn’t exactly apples-to-apples, it’s still staggering to note that the franchise’s $28 billion take dwarfs the GDPs of nearly 100 of the world’s countries. It’s also worth noting that, of that $28 billion, “only” a little over $4 billion comes from box office revenue. That $4 billion figure is itself dwarfed by the $5 billion-plus from home video sales and about $20 billion in licensing, which includes toys, books, apparel, and other consumer products.
Tomorrow, when the new film is released, that Star Wars revenue figure is only going to get bigger–much, much bigger.