Lush Animal Testing Exhibit
In April 2012, Lush’s London flagship store hosted a protest against animal testing featuring 24-year-old performance artist Jacqueline Traide. She agreed to go through the process of testing that is done to animals in the cosmetics industry.
While tied up and force fed, Traide was not actually injected with any chemicals, nor were the “electrodes” live. However, their mock usage mirrors some studies done to animals in testing facilities.
Some cosmetic companies test eye makeup on animals. Here, products are forced into Traide’s eyes.
Traide went as far as having a strip of hair shaved off for the demonstration. Seeing a human go through the torture of cosmetics testing makes the treatment of animals more tangible.