The Edgy And Elegant World Of Mannequin Art

Published January 16, 2014
Updated February 27, 2024

3Gatti

3Gatti Mannequin Art

Source: Dezeen

Architecture studio 3Gatti has long been known for its groundbreaking building designs, like the Shelf Hotel and upside down stores featuring mannequins hanging from the ceiling. Shifting their focus from buildings to the human body, the design studio has come up with a new and ingenious way to customize mannequins in window displays. Bored with faceless heads that stare out at customers, the firm has created a cheaper, edgier alternative to transforming the entire mannequin: the mask.

Mannequin Art 3Gatti Masko

Source: Dezeen

Mannequin Art 3Gatti Geometric

Source: Dezeen

‘The Masko’ is a series of paper origami masks that can be transformed into trapezium-shaped adornments for mannequins. A good degree snazzier than your simple store display, the space-age shapes and symmetrical spikes have caused quite a stir in the design world. Revolutionizing the ways in which we perceive the humble mannequin, 3Gatti said the idea was based on the self-concealment we practice every day by leading online lives.

3Gatti Full Face

Source: Dezeen

Barney’s

Barneys Display

Source: Technorati

You wouldn’t expect a shop window of the upscale department store Barney’s to cause a massive media outrage, but back in 2009, news articles abounded about their risqué use of mannequins in the heat of a violent struggle.

Drawing inspiration from classic gangster films, Barney’s dressed its mannequins to kill and recreated scenes of femme fatales fending off members of the mob. Shoppers, who by their comparative silence seem to take little issue with sexed-up mannequins peering at them or their children from display windows, were offended by the blood spatters and reacted accordingly. Soon enough,the edgy and macabre display was pulled from the storefront.

Barney’s bounced back from its fashion fiasco in the following summer when they brought in Brooklyn-based artist Dennis McNett to create a folkloric display fit for kings. Dressed in oversized animal masks and standing amid mythical papier mâché sculptures, the mannequins were praised by design gurus the world over.

author
All That's Interesting
author
Established in 2010, All That's Interesting brings together a dedicated staff of digital publishing veterans and subject-level experts in history, true crime, and science. From the lesser-known byways of human history to the uncharted corners of the world, we seek out stories that bring our past, present, and future to life. Privately-owned since its founding, All That's Interesting maintains a commitment to unbiased reporting while taking great care in fact-checking and research to ensure that we meet the highest standards of accuracy.
editor
John Kuroski
editor
John Kuroski is the editorial director of All That's Interesting. He graduated from New York University with a degree in history, earning a place in the Phi Alpha Theta honor society for history students. An editor at All That's Interesting since 2015, his areas of interest include modern history and true crime.