What We Love This Week, Volume XV

Published May 24, 2013
Updated September 1, 2017

A Fantastic French Projection

Look from below and it’s just a splash of tangerine-colored light on a column. But view it from a handful of steps away and you’ll see a mod 60’s print on Paris’ Grand Palais. Reminding us just how dependent one’s understanding of art is on perspective, Swiss artist Felice Varini’s latest atypical projection “screen” is the royal exteriors of Paris. Check out This Is Colossal to see how it’s done.

The Most Incredible Funeral Service Advertising You’ll Ever See

In the wake of the tragic tsunami and earthquake that left much of Japan awash in physical and emotional ruin, Tokyo-based ad agency I&S BBDO sought to–at least topically–rid Japan of the somber, monochromatic hues in which it seemed mired in favor of the cheerful, perennial hues of flowers. By projecting a 180-degree shift in focus throughout the funeral arrangement process, the firm’s creative directors successfully highlight not the loss of the individual but the eternal beauty that the recently departed brought–and will continue to bring–to the lives of those remaining. For more zoomed-in images of the life-size floral skeleton, be sure to visit Spoon & Tamago.

All That's Interesting
All That's Interesting is a Brooklyn-based digital publisher that seeks out the stories to illuminate the past, present, and future.