Failed Products: Adult Baby Food, Purple Ketchup, And Other Fabulous Flops

Published November 12, 2015
Updated November 9, 2015

Failed Products: Clairol’s Touch of Yogurt Shampoo

Failed Products Touch Of Yogurt

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In an effort to make shampoo for oily hair, Clairol decided that yogurt was the answer. Except, not even the oily-haired consumer really liked the idea of washing their hair with yogurt. Touch of Yogurt Shampoo came out in 1979. At the time, shampoos contained lemon, herbs, honey, and fruit. However, consumers couldn’t make the leap to yogurt. Sadly, a few poor souls who did buy the shampoo thought that it was edible and were sorely disappointed when they got sick.

This all could have been avoided, because Clairol actually introduced a very similar product three years previously called Look of Buttermilk Shampoo, which also went down in flames. While this set of consumers hadn’t attempted to eat the shampoo, they did wonder what the “look of buttermilk” was and why on earth they would possibly want it.

Interestingly, today, food-based and natural products are all the rage. When creating Touch of Yogurt, Clairol wasn’t listening to the market, but they were ahead of their time. For example, Organix Enriching Cucumber Yogurt Shampoo and Conditioner, complete with “ultra whipped yogurt proteins” and “organic avocado oils” is a very successful product. There are also countless homemade, yogurt-based shampoo recipes online for the chemical-conscious. Touch of Yogurt Shampoo probably would have been popular with the contemporary consumer.

It just goes to show how thoroughly the market is dependent on timing. A good idea is not enough to be successful. Products fail for countless reasons. One stroll through the long, cluttered aisles of the Museum of Failed Products will surely prove that.

Callie Stewart
Callie Stewart is a writer, graphic designer, and photographer living in New York City. She is a big fan of anthropology, music, art, the written word, a good glass of wine and The Jerk.
John Kuroski
John Kuroski is the editorial director of All That's Interesting. He graduated from New York University with a degree in history, earning a place in the Phi Alpha Theta honor society for history students. An editor at All That's Interesting since 2015, his areas of interest include modern history and true crime.
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Stewart, Callie. "Failed Products: Adult Baby Food, Purple Ketchup, And Other Fabulous Flops.", November 12, 2015, Accessed May 23, 2024.