Your World This Week, Jan. 31 – Feb. 6

Published February 1, 2016
Updated January 31, 2016

Facebook Slated To Earn Hundreds Of Millions From 2016 Presidential Election


In what may very well be a $10 billion presidential election, Facebook will be making a pretty percentage of it. Image Source: Flickr

Last Wednesday, Facebook announced that presidential campaigns can upload their email lists and voter files — all of which, The Guardian added, contain “political habits, real names, home addresses and phone numbers” — to Facebook’s advertising network. From here, the company will match “real life voters with their Facebook accounts, which follow individuals as they move across congressional districts,” the Guardian added.

Once identified, campaigns and campaign donors can pay for Facebook ads that will target these followers. Indeed, the Guardian reported that Ted Cruz-affiliated donors are spending $10,000 a day for these services.

This comes on the tails of the November launch of Facebook’s “political influencers” program, where Facebook identifies users “who like lots of political content and share it with their friends” and allows “campaigns to target them specifically.” Again, Cruz was quick to dig into that, the newspaper added.

How much will Facebook make from this? Experts aren’t sure, but media analysts anticipate that political spending on digital ads will exceed $1 billion this year. Facebook, the analysts add, will likely be the leading recipient of that spending.

5 Events To Know About This Week

Columbia Crew

The STS-107 crew includes, from the left, Mission Specialist David Brown, Commander Rick Husband, Mission Specialists Laurel Clark, Kalpana Chawla and Michael Anderson, Pilot William McCool and Payload Specialist Ilan Ramon. Image Source: NASA

  • February 1, 2003: Minutes before it was scheduled to land, the space shuttle Columbia breaks apart and kills all seven crew members.
  • Baseball Rules 1876

    Image Source: emaze

  • February 2, 1876: The National League–which, along with the American League, makes up Major League Baseball to this day–is founded. The American League is founded on the same day, 24 years later.
  • First Paper Money America

    Image Source: Celebrate Boston

  • February 3, 1690: The first paper in America is issued in the Massachusetts Bay Colony.
  • Norman Rockwell Thanksgiving Painting

    “Freedom From Want” by Norman Rockwell. Image Source: Wikimedia Commons

  • February 3, 1894: Painter and illustrator Norman Rockwell is born in New York City.
  • Superbowl

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  • February 7: The 50th Super Bowl takes place between the Carolina Panthers and the Denver Broncos
  • All That's Interesting
    All That's Interesting is a Brooklyn-based digital publisher that seeks out stories that illuminate the past, present, and future.