Failed Products: Adult Baby Food, Purple Ketchup, And Other Fabulous Flops
Tucked away in Ann Arbor, Michigan is NewProductWorks (NPW). Affiliated with global market research consultants GfK, NPW has a stock of about 120,000 different products across 350 categories. There is just about one of everything crammed onto the shelves. For this reason, companies and individuals looking to create and market...
Failed Products: Adult Baby Food, Purple Ketchup, And Other Fabulous Flops
Tucked away in Ann Arbor, Michigan is NewProductWorks (NPW). Affiliated with global market research consultants GfK, NPW has a stock of about 120,000 different products across 350 categories. There is just about one of everything crammed onto the shelves. For this reason, companies and individuals looking to create and market...